The power of YouTube with younger drivers

Sadly, the NSW road toll is sitting at 70 so far this year. The same time last year, the road toll was 53, so it’s distressing to see that the number is climbing.
There are many programs being run by the government to try and minimise the amount of deaths on our roads, so it’s no wonder that governments are resorting to channels such as YouTube to try and connect with the younger drivers out there.
Below is an example of a YouTube video which was run by the New Zealand transport agency. While it’s not Australian, it was definitely popular here and did the rounds on facebook for a while.
http://www.youtube.com/watch?v=dIYvD9DI1ZA
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